Press Kit | Muzigal

Muzigal Press Kit

About Muzigal

Muzigal was founded in 2020 by Dr. Lakshminarayana Yeluri, a passionate musician and entrepreneur, with the mission of democratizing music education. Muzigal connects music teachers and learners through a tech-driven platform, neighborhood academies, and music instrument stores. Muzigal has rapidly grown into a revolutionary platform that serves all the diverse needs of music learners in one place.

In just four years, Muzigal has become a leader in the music education space, providing structured and high-quality music education in a previously fragmented market. It is the first organized player in the industry, with the goal of making music education accessible and affordable for everyone.

Key Highlights

Founded: 2020
Founder: Dr. Lakshminarayana Yeluri, a tech-savvy entrepreneur with 20+ years of experience
Students Served: Over 24,000
Teachers Engaged: More than 400 music educators
Team Size: 50+ dedicated professionals ensuring seamless operations
Current Presence: Operating in 15+ states and 30+ cities in India
Future Plans: Expansion to 600+ academies across India in the next five years

Mission and Vision

Muzigal's mission is to revolutionize the fragmented music education sector by providing high-quality, structured, and affordable music education through both online and offline platforms. Muzigal aspires to be a household name in music education across India and beyond, making music learning accessible to everyone regardless of their location or skill level.

Founder's Story

Dr. Lakshminarayana Yeluri is a first-generation entrepreneur with a background in building successful businesses in unorganized sectors. Prior to Muzigal, he scaled a salon and spa chain to over 150+ locations. As a music learner himself, he is deeply passionate about making music education easier and more accessible. His first-hand experience with the bottlenecks in music learning inspired him to create Muzigal as a solution for music students and teachers.

Muzigal's Services

Muzigal provides music classes for all age groups, from beginner to intermediate levels, covering Indian and Western genres. Taught by qualified teachers, the lessons follow a proprietary curriculum designed for structured and effective learning. The academy offers a diverse range of musical styles, ensuring students receive a well-rounded education while progressing at their own pace. Muzigal's approach fosters a love for music and skill development.

Muzigal's Ecosystem

Muzigal Online Platform: Muzigal's online platform provides a smooth and seamless learning experience for students. With just three clicks, students can book trial sessions, schedule classes, and learn from qualified music teachers. The platform handles everything from scheduling to live video lessons, allowing students to focus entirely on their learning. Teachers benefit from automated calendar management and student matching, making teaching easier and more rewarding.
Offline Academies: Muzigal operates several offline academies across India and is expanding its physical presence at a rate of 4-6 new academies per month. Muzigal is aiming to establish over 600+ academies within five years.
Shop.Muzigal: Muzigal curates a selection of high-quality instruments specifically designed for beginner to intermediate learners, ensuring that the journey of music education is engaging and enjoyable. By handpicking the best options, Muzigal supports aspiring musicians in their learning experience, making it both fun and rewarding.

Recent Press Coverage

YourStory:Muzigal's disruptive business model has been widely appreciated, and its efforts to structure the music education sector have been lauded.
The Times of India:Muzigal's tech-first approach has been highlighted as a key factor in making music education accessible across India, including in rural and urban areas.
Economic Times:Muzigal's contribution to providing stable income opportunities for music teachers and its plans for aggressive expansion have been featured.
Deccan Chronicle: Muzigal's state-of-the-art academy is setting a gold standard in music education by providing a 360-degree framework in the music learning
NGP Live News: Muzigal's revolutionary curriculum and affiliation with Global names makes them the best place to learn music.

Growth and Expansion

Muzigal plans to continue expanding both online and offline, aiming for over 600+ academies and a significant increase in the number of students and teachers onboarded. Muzigal's goal is to provide accessible music education to everyone, whether through a smartphone or a neighborhood academy.

Partnership Opportunities

Academy Franchise:
Muzigal offers the opportunity to establish an Academy in local neighborhoods, providing comprehensive support for setup, instruments, curriculum, teachers, technology, and marketing. Muzigal empowers entrepreneurs to turn their passion for music into a thriving business.
Muzigal for Schools:
Muzigal helps integrate music into school curriculums, enhancing student engagement and school reputation. With support in setup, instrument acquisition, and teacher hiring, schools create dynamic and enriching learning environments.
Muzigal for Gated Communities:
Muzigal partners with gated communities to enrich residents with music education. Support in setup, instruments, and teacher recruitment fosters a vibrant community culture centered on music, enhancing connections among families.
Muzigal for Corporates:
Muzigal transforms corporate culture through innovative music programs that enhance employee engagement and retention. This partnership fosters a vibrant workplace, attracting and retaining top talent while enriching the overall employee experience.
Muzigal Trade Kiosk:
Muzigal offers a unique opportunity to launch a Trade Kiosk in malls, selling premium musical instruments. This low-risk investment positions sellers prominently in the music industry, catering to passionate music enthusiasts.
Muzigal for Teachers:
Muzigal is committed to prioritizing teacher success by providing stable income through a variety of online and offline teaching opportunities. By offering innovative resources, continuous training sessions, and fostering a vibrant Teacher Community for skill showcasing, Muzigal cultivates an environment that promotes professional growth and enhances teaching capabilities.

Positioning Statements

"Learn Music the Right Way"
"Learn Music the Fun Way"
"India's favorite Music Academy"
"Gold Standard in Music Education"
"Accessible and affordable music classes for all"
"Discover the Rockstar in your kid"
"Discover the Musician in you"
"Build a Business that your family will thank you for"
"Learn > Play > Inspire"
"Your Global Academy for Learning Music"

Press Contact

Contact Person: Udeeksh Sood
Email: [email protected]
Phone: +91-7337281817

Downloadable Assets

FAQs

What is the core problem Muzigal is addressing in the music education market?

Muzigal is addressing a significant gap in the market for structured and effective music education. The community has long awaited a brand that can deliver comprehensive, structured learning experiences in music. Our platform is designed to fulfill this need by offering a well-defined, performance-driven curriculum that caters to beginners and ensures long-term engagement and development.

Can you explain Muzigal's product and how it stands out in the market?

Muzigal offers beginner music classes that are powered by a proprietary, performance-driven curriculum. This curriculum is unique in its structure and delivery, designed to provide measurable performance milestones within just 24 classes. Our approach is focused on immediate learning and long-term engagement with a curriculum designed to keep learners engaged for up to 6 years. All this is delivered through a CRM giving us visibility into every learner's journey.

What makes Muzigal's curriculum performance-driven, and how does this benefit learners?

Muzigal's curriculum is performance-driven by incorporating clear, actionable milestones that learners can achieve within a set number of classes. This approach ensures that students see tangible progress and feel motivated by their achievements. By focusing on performance, we ensure that each lesson contributes directly to the student's growth and development.

How does Muzigal plan to engage learners over the long term, and what strategies are in place to retain them for up to 6 years?

Muzigal's curriculum is built with long-term engagement in mind. We have learning pathways mapped with our exclusive curriculum that spans at least 6 years, providing us with necessary stickiness and high lifetime value with the learners. We use interactive and dynamic lesson plans, regular performance evaluations, and milestone celebrations to maintain interest and enthusiasm.

Does Muzigal have its own intellectual property (IP) and proprietary curriculum?

Yes, Muzigal possesses proprietary intellectual property and a unique curriculum framework. All learning systems and pathways are developed in-house, giving us exclusive control over our approach. For beginner and foundational levels, we hold exclusive distribution rights to materials from Alfred USA. We are also developing intermediate-level books and materials specifically for Indian classical music.

How do you ensure customer success at scale?

We've implemented a learning pathway for each goal, mapped with Muzigal's exclusive curriculum, integrated into our CRM. This gives us granular visibility of progress and enables uniform results across all academies.

What is the learner's success and satisfaction across all your academies?

Our academies average a 4.8+ Google rating, reflecting high customer satisfaction. We have students from all age groups, ranging from age 3 to 70.

Does Muzigal have global expansion plans? What is the scope there?

Yes, Muzigal has immense global potential. Our curriculum is designed to be globally acceptable, making it easily adaptable for international markets. We plan to expand internationally and aim to become the world's largest music education provider by 2030.